British online fashion retailer Asos has teamed up with Swedish postcasting platform Acast to launch its own weekly podcast show.

Together with Acast, who will produce and edit the podcast, the two will create a show that focuses on female business owners. The podcast show, which will consist of a 13-episode serie, is just one of the many ways the e-tailer is looking to engage with its customers around the world, according to Retail Week. The show will include guests like Irene Agbontaen, founder of Taller Than Your Average, and Lisa and Tida Finch, founders of jewellery label Finchittida, who will share their stories, tips and lessons they picked up developing their own business.

"By producing and publishing a regular podcast we have discovered another way to reach and engage our 20-something audience," commented Lucinda Greasley, managing editor at Asos. "We have taken an original idea from the Asos magazine, and re-imagined it for this new format." The podcast, which will be presented by Asos's team of editors is available on iTunes and Acast's website.

 

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