- Justine Browning |
Beyoncé and Balmain are joining forces to allow fans to own a piece of the star’s much-lauded Coachella performance.
The singer and the French luxury fashion house are set to release a three-piece set of items - including the glittering pink and yellow sweatshirt the star wore onstage during the set and a t-shirt version of the design.
Ahead of the show-stopping concert in April, the 36-year-old teamed with the brand’s creative director, Olivier Rousteing to design the eye-catching looks she and her dancers wore for the event - which were inspired by marching band uniforms worn by students at historically black colleges. Rousteing is also behind the new capsule.
In keeping with the theme of the pieces, proceeds from the clothing will go towards the United Negro College Fund, an organization which helps students at traditionally black schools finance their education.
"After experiencing that beautiful partnership, we weren’t ready to just walk away without adding gone final, perfecting touch,” Rousteing said in a press release from the brand. “This collection of hoodies and tees, based on key designs from our Coachella efforts, responds to our need to repay an obvious debt for the inspiration we received from the signature spirit and legacy of America’s historically black colleges and universities(HBCUs). Which is why we are so very pleased to announce that proceeds from this collection will help fund the impressive work of the United Negro College Fund (UNCF)—helping to guarantee that tomorrow’s leaders will be able to attend college, thrive and graduate."
Items ranges from 290 dollars to 1,790 dollars and will be available at Balmain's flagship store in Paris, France on July 13 before they are available the following day online.Photo credit: Courtesy of the brand.