Can a former corporate fast fashion exec launch an authentic sustainability brand?

When a new sustainability-focused brand is founded by an industry veteran who has built their career at Gap, Victoria’s Secret, and The Limited, it is perhaps only natural to question the authenticity of the endeavor. Accusations of greenwashing have befallen many seeking to capitalize on sustainability as a trend rather than a mandate, and the responsibility of mending our industry’s ways has tended to fall on the shoulders of the new generation coming through who have not been conditioned to operate ruthlessly in the name of profit over people and planet. But can the corporate sector produce much needed figures of change in our industry? Allison Bloch CEO of recently launched underwear brand In Common makes the case that her background provides an essential “baseline” for creating ethical product that reflects our shared concerns and values.