Comfort before fashion

So much for your 9inch killer heals, according to YouGov’s comfort footwear survey, 64% of the UK’s population said that comfort is of greater importance when buying new shoes. In the study, UK consumers feel comfort is four times more important than price and six times more important than fashion. The research was conducted on behalf of British footwear brand Hotter, that commented that all three are achievable with its Comfort Concept.

With NHS figures indicating that three quarters of adults suffer poor foot health it is important to invest in comfortable shoes. Correctly fitting, and quality shoes are an essential part of taking care of your feet. Hotter footwear features deep cushioning and smooth internal seams, whilst the lightweight soles, deep toe box and soft leather protect feet.

All figures are from YouGov with a total sample size of 2182 adults. International Foot Health Awareness Month runs until May 31st 2009.