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Don't mention Audrey

By FashionUnited

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When Riccardo Tisci was interviewing for the spot of creative director at Givenchy, he did not mention Audrey Hepburn once. Hepburn had been Givenchy's muse, and her style had been regurgitated repeatedly.

Apparently president and chairman Marco Gobbetti was suitably impressed by Tisci's originality. "He was the one who didn't make a single reference to Audrey Hepburn, Mr de Givenchy's muse, whose tyle was tremendously used here in the past," he told AFP, admitting that he had interviewed "about 20" candidates to replace Julien Macdonald. "Success is not a question of money or a large number of boutiques. It's all about finding the right blend. I saw many creative people with a lot of talent, but the difficulty lies in applying that talent to an actual job."

Gobbetti was equally impressed with Tisci's willingness to put his own label on hold to concentrate on the Givenchy job. "He's a real couturier," he continued. "He has a gift for energising his teams. Womenswear sales are going to shoot up very quickly."

Givenchy