Dr Martens to open pop-up store

Dr. Martens shoes is launching its first pop-up shop in London in September. Inspired by Dr. Martens’ heritage and attitude which catapulted it from a working-class essential to a counter-cultural icon, the brand chose Campaign to design its pop up store. Their concept playfully turns the store inside out, with customers entering into the back of house stock room – an area traditionally out of bounds. Located in the heart of the bustling old Spitalfields Market, Campaign have worked with creative brand managers Fresh to create a warehouse complete with customised off-the-shelf industrial fittings, shrink-wrapped furniture, metal caging, yellow PVC hanging barriers, bespoke graphics and a myriad of artworks alongside found and recycled collections for display.