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Elie Saab to launch eyewear collection

By Danielle Wightman-Stone

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Luxury designer Elie Saab has signed a nine-year licensing deal with Italian eyewear giant Safilo Group to launch its first eyewear collection.

The first collection will be available worldwide from January 2017 and will be manufactured in Italy and Japan and will be carried in all Elie Saab standalone boutiques and speciality optical retailers.

The eyewear line will showcase the elegance and romance of the Lebanese designer creations and will feature intricate details, precious materials and a “lightness that is characteristic of the house,” according to the short press statement.

Commenting on the deal, Elie Saab said: “Creating an eyewear collection is a logical evolution that follows the development of our accessories line. In Safilo, I have found a partner of trust, able to operate at the highest levels of sophistication, envisioning and then bringing to life my creative vision in wondrous frames of outstanding quality, with the finest materials and details.”

Safilo’s Luisa Delgado added: “We are delighted to work with Mr. Elie Saab and proud of his trust in us. This long-term partnership offers a unique opportunity to create, craft and distribute worldwide exquisite eyewear that represents infinite creative inspiration, timeless elegance and preciousness.

“With this new brand, we enhance our portfolio and open new opportunities for Safilo to play in the Atelier segment, as outlined by our 2020 Strategic Plan.”

In addition to its own brands Carrera, Polaroid, Smith, Safilo and Oxydo, Safilo also produces and distributes eyewear for brands ranging from Dior, Marc Jacobs and Max Mara to Tommy Hilfiger and Céline.

Elie Saab
Safilo
Safilo Group