Esprit employs Geac to grow business

Apparel brand Esprit has employed Geac's Product Lifecycle Management solution software, which it claims has fuelled growth plans and development capability. The software will be of utmost importance to the efficiency of the company's sourcing office in Hong Kong. Esprit operates 631 directly managed retail stores, 766 partnership stores and more than 8,900 wholesale outlets in over 40 countries.

"Our international scope means we are continually looking to move into new markets, which in turn creates a need for agility and supply chains that can get our brand into new territories quickly and without complication," said COO Dirk Seifert. "The QuestPLM solution supports a great deal of Esprit's operations and their move to open licensing is indicative of their large commitment to the system," said Tom Van Soest, international sales manager for Geac's Run Time operations.