Fabletics introduces beachwear collection

London - Fabletics, the fashion activewear brand co-founded by actress Kate Hudson, is expanding this spring with the introduction of a debut beachwear collection, which will offer women performance, fashion and lifestyle items for the beach including the brand’s first dresses.

“Fabletics was built on performance. Our customers love our compression and lifestyle fabrics, and they’ve been asking us to expand our offerings – requesting dresses, in particular,” explains Shaun Kearney, vice president of design for Fabletics. “We’ve taken our core fabrics and innovated the use of these performance and lifestyle fabrics to create our dresses and swimwear, offering women a new way to wear Fabletics everywhere.”

Launching in April in the UK, the beachwear collection will feature swimwear, dresses and cover-ups, with a focus on ‘easy-to-wear’ pieces. Highlights include maxi dresses, tunics and rompers, which have been inspired by Fabletics bestselling pieces and have been designed to cater for different activities, body types and style performance, with the dresses set to offer a new take on golf and tennis clothing.

While the swimwear collection offers bikinis, one-pieces and cover-ups, featuring nautical stripes and tropical prints made from post-consumer recycled materials, and UV-protectant fabrics for an added layer of defence against sun exposure.

Fabletics dresses start from 44 pounds while the swimwear starts at 22 pounds for a string bikini to swim outfits that include a swimsuit and a cover-up priced at 44 pounds.

Image: Fabletics