Fenty announces next release and NYC pop-up

After launching its first collection in Paris last month, the LVMH-backed luxury line from Rihanna, Fenty, has announced that its next release is slated for June 19th.

Fenty has also announced a partnership with the Webster in New York City as its U.S. retail debut. From June 19 through June 30, the label will operate a pop-up shop out of the Soho retail space. While few details on the pop-up have been revealed, a press statement from Fenty describes it as "an ephemeral space that allows New Yorkers to touch and feel the Maison." A statement from the Webster describes the pop-up as "a unique installation and retail experience." Fenty announces next release and NYC pop-up

"I am so proud and honored that Rihanna and her team choose to launch the new FENTY Release with The Webster Soho," the Webster's founder and creative director Laure Heriard-Dubreuil said. "She has an incredible personality, style and is the true epitome of a powerful woman."

Fenty's expansion to U.S. retail comes with new product drop

Similarly to the brand's inaugural launch, which coincided with the release of a small product range, the Fenty pop-up in New York will bring with it a second release. Fenty announces next release and NYC pop-up

When Rihanna first launched Fenty in Paris in the last week of May, she introduced an initial collection entitled Release 5-19. This range was sold first exclusively in a pop-up store in Paris, and then global e-commerce shortly after.

Release 5-19 is still available to shop through Fenty's website, with prices ranging from 180 dollars for a baseball cap to 1,360 dollars for a parka.

Images: courtesy of KCD Paris


Related news