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Geox on air

By FashionUnited

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By mid-March, Geox’s new advertising campaign will go on air. With the ad, Geox is looking to underscore the concept of the Italian company’s brand identity, renowned for its 'Geox breathes' patented system. The combination of design and technology is a key element of the advertising campaign.

The campaign highlights the junior line of Geox, with two new TV commercials presenting the boy’s footwear line 'Video Race' and the new Girl’s footwear line 'Happy Graphic'. From the TV to the printed word, the underlying concept remains the same. The men’s and women’s shoes campaign focuses on design, attention to details and technology.

In 2007, Geox made a total sales of GBP 562,87 million and a production of 21 million pairs of shoes in 2007. The Company is the leading footwear manufacturer in Italy and ranks third worldwide in the comfort segment.

Geox