Gucci to launch exclusive collection for Mr Porter

Gucci is to debut an exclusive 43-piece capsule collection for Mr Porter next month that is inspired by “urbanism and self-expression”.

Launching on May 18, the collection spans across ready-to-wear, shoes and accessories and infuses Gucci’s rich textures and fabrications in a vivid colour palette of orange, yellow, blue and red.

Predominant through the collection are Gucci’s iconic motifs such as the bee and tiger, and the newest additions, such as the skeleton and the cat, that are emblazoned across the body of a blazer or pocket of a pair of washed jeans. Highlights include a yard wool jacquard bee crewneck sweater, a blueberry-coloured technical jersey zipped jacket with paisley print and embroidered tiger, and a pair of iconic horsebit loafers in a GG wallpaper print elaborated in striking mimosa.

Mr Porter managing director, Toby Bateman, said: “We are the thrilled to partner with Gucci on this exclusive project, at a time when the House is so vibrant and influential in its designs. Alessandro and his team’s talents truly shine through with this unique capsule collection of iconic pieces, all of which we’re sure will be an instant success with our global customer.”

Gucci president and chief executive Marco Bizzarri added: "We are pleased to build on the success of our exclusive capsule collection for Net-a-Porter last year with a new capsule this time for Mr Porter, whose clients are unquestionably some of the most knowledgeable and sophisticated menswear fashion consumers in the marketplace.”

An integrated global marketing campaign across Mr Porter’s social media, email, and website and app platforms, culminating in an exclusive Mr Porter x Gucci video shot on location in London will launch the exclusive collection.

Prices for the Gucci x Mr Porter collection will range from 140 to 2,030 pounds.

Image: courtesy of Mr Porter