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H&M collaborates with WWF for kids collection

By Kristopher Fraser

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Fashion

H&M has collaborated with the World Wildlife Fund for a new kids collection aimed at protecting endangered species. The WWF collection, which launches today, is made with organic cotton and features prints of endangered animals like tigers and pandas. Messages on the t-shirts include statements like "Roar for Wildlife."

Ten percent of the sales for every item will go towards WWF.

The collection is available for babies and kids all the way up to age 14. It includes sweaters, T-shirts, dresses, tights, pants and pajamas.

“The aim of the collection is to inspire H&M’s customers to care for the planet,” said the brand. “The campaign links to our transformational partnership with WWF, which started in 2011 and has now been extended an additional five years.”

H&M added: “The larger transformational partnership focuses on water stewardship and climate action, as well as strategic dialogue related to both H&M’s and the fashion industry’s broader sustainability challenges.”

H&M began its partnership with WWF in 2013, and they have been pushing their customers to become more environmentally friendly ever since. Initiatives include water conversation and climate change, as well as sustainability in fashion.

Image: courtesy of H&M

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