H&M sales are up

The Swedish high street retailer H&M has reported a 24% increase in sales for November 2004, mainly thanks to the enormous response to the 'Karl Lagerfeld for H&M' collection.

The capsule collection was sold in about half of the 1,000 H&M stores worldwide and is expected to generate additional sales of between EUR33 million (GBP 23.5 million) and EUR45 million until Christmas Eve, when sale of the collection will end. There will be no further collaboration between the two parties. November sales have seen their strongest growth in two years, and also trumped October 2004 sales, which rose by 9%.