How going digital can boost your buying performance in the next trade show

It is that time of the year again. Pitti Uomo just got over and Premium Berlin is just around the corner. With the Spring 2017 season in full flow, the buyers are traveling and scrambling around the globe to visit the best brands and find the most relevant products for their prospective customers. And there is no doubt, that this can get quite difficult and maddening. Time management becomes most critical and finding out the best brands and the 'hidden jewels' become daunting challenges. On top of it, the process of managing orders, business terms and maintaining the right communication adds on.

To reduce your stress levels and come through the season with the right selection for your customers, a solid research before attending the trade shows always helps. To start with your own categories and brands performances from the last seasons and assigning budgets accordingly for the upcoming season would be a good first step. Second would be to develop a good understanding of what to expect once you set foot in the show. Easier said than done as there is no such place where you can view most information in advance. But what if you could have just logged into a website and viewed the brands you would have liked to visit and seen their latest collections. Equally nice would have been to just connect with the brands of your choice and have complete contact details, in case those exchanged business cards get lost somewhere in the trade show.

At Buying Show, our online platform allows you to register for free and connect with multiple brands of your choice. You can read about the brands, understand their target segments and view their look books. You can look at all their collections, pricing, delivery dates, inventories and terms and conditions before you even step into the trade-show. A few hours of research can provide a big boost to your level of preparation and your understanding of what to expect. And when you are in the show, you can invest more time in building long term relationships, a critical success factor in the business of fashion. The mundane part of placing orders can easily be done once you are back in the office. If the brand is on Buying Show, you can place your orders and get a confirmation from the brand on the website.

If you are still reading, we think we have caught your attention. You can find more information about us at http://buyingshow.com?FU2. Feel free to connect with us and our team will be glad to help you out. And just one more thing - Buying Show is going to be at Premium, Berlin (Hangar 7, H7-B 16). So if you are around, we hope you find out some time have a drink with us, while getting some pictures at our typically 'Berliner' Photobooth. You can also look at selected collections from some of the brands on our platform and take a quick product tour.

Looking forward to hearing from you. And wishing you a happy and successful buying season!!