What do you get when you pair one of the world's most famous actresses with the world's most coveted perfume? A Hollywood blockbuster advertising deal, to say the least. After months of speculation that Nicole Kidman was to be involved with the legendary French Fashion House, Kidman is to be the new face of Chanel No 5. The campaign, to start early next year, will be created by Baz Luhrman, better known to some as the director of Moulin rouge and Romeo and Juliet.

The contract is definitely a major coup for Chanel. Kidman, who is fiercely protective of her privacy, has traditionally shunned advertising deals, so much so that she even went so far as to sue the luxury goods giant LVMH for using her image in an advertising campaign without her permission.

Chanel did not give details of the deal, although reports earlier this year suggested she was negotiating a £5m with the fashion giant.

As one of Hollywood's most sought-after actresses, who regularly appears in the editorial pages of the glossy magazines and was described as a "style icon" in this month's American Vogue, Kidman is almost certain to have negotiated a record-breaking deal. Chanel said it had chosen Kidman "because she represents a unique standard of elegance and embodies the spirit and modernity of Chanel".

 

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