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Levi's Plans Women's Standalones

By FashionUnited

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Levi's is planning to bring womenswear-only stores to the UK late next year.

Lady Levi's, the brand's new range targeting 15 to 25 year-olds, will launch in the UK for spring 2004.

Levi's is further adding to its 25 UK standalones this week, with opening in Brighton and Camden in North London. They will be run by existing franchisees and will feature the new store fit.

Scott Morrison, UK and Ireland marketing manager, said Levi's stores would demonstrate the brands commitment to womenswear: "the product range is fantastic and we want to develop a great girls-only environment in parallel with it. The stores are likely to be slightly smaller than existing ones, but will communicate to women and draw them in."

A preview of the store environment and the Lady Levi's product will be shown to visitors to The Clothes Show (NEC, December 5-10).

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