London Streetwear Shows To Merge Events

Streetwear shows London Centre, London Front Cover and London Edge will merge to all take place at Kensington Olympia next season. Show director Carole Hunter said the three shows will occupy the ground floor and level one of Olympia, creating 25 per cent extra floor space for new exhibitors. The decision to merge the shows came after a mixed response from exhibitors and buyers this season.

Although many exhibitors at London Central and Front Cover, held at Olympia last weekend, were pleased with the high international turnout, which accounted for 40 per cent of visitors, they were disappointed by the size of the show and lack of buyers from the UK. Attendance at sister show London Edge, which took place 10 minutes away at the Commonwealth Institute, was better, although no figures were available. The show will run next season from September 5-7.