New CEO for Celine?

Luxury group LVMH has named Serge Brunschwig as the new chief executive of Celine. Brunschwig, who is the former managing director of Louis Vuitton, will succeed Jean-Marc Loubier. The latter is expected to assume a new position with the group, although it is not yet known what that will be. Brunschwig joined Louis Vuitton from Sephora Europe in 1995. At Vuitton he became responsible for 345 store and logistics.

At Celine, he will be responsible for breathing new life into the 61-year-old business. Meanwhile, Philippe Schaus will succeed Brunschwig as managing director of Louis Vuitton. Celine's sales volume has been estimated at $200 million. The brand counts approximately 110 stores world wide, including recent openings in Florence , Italy and Tokyo .