New Look employee magazine

Retail label New Look is launching a new internal magazine for its 20,000 staff members. The fashion company appointed leading employee and customer communication specialist Summersault Communications to produce the magazine. The publication will be written, designed, and printed by Summersault Communications, and is created to promote the company’s overall strategy, its branding and thinking to its team. The style, content and language is selected to appeal to New Look’s workforce.

To start the campaign rolling, New Look will put one member of its staff in the limelight for a day. The company is launching a cover model hunt, which is open to all staff. The competition offers the chance to win a photo shoot, complete with a stylist and make-up artist, and have the honour of appearing on the first cover of the magazine.

The magazine, which will initially be issued on a quarterly basis, will include product news, key fashion ideas, styles for forthcoming seasons and promoting trends straight off the catwalk. The magazine will also highlight celebrities that have been ‘spotted’ wearing New Look’s clothing, accessories or shoes. In addition, it will celebrate employee success through profiles and images, reflect the global breadth of the business, reinforce its people and customer values and underpin the company’s strategy and social responsibility.

Staff will be encouraged to put forward their opinions and reactions throughout the magazine using different mechanics including various job level interviews, vox pops, message boards, letters to the editor and Q&A sessions.

Marie Tysall-Blay, Head of Communication and Social Responsibility, commented: “Everyone at New Look can get involved in helping to shape the magazine’s content. This will really open up the channels of two-way communication and excite staff about working for a global fashion brand. We will also be introducing new ways for staff to obtain the latest information about the magazine’s content including news alerts via a text messaging service.”

Image: Gold by Giles for New Look