New Look for Older Customers

High street chain New Look has conducted market research into what an older customer wants from value fashion. Managing director Phil Wrigley said the chain had completed some initial research into an "older" customer profile, but there are no immediate plans to launch a new line.

New Look's core customer profile ranges from tweens to women in their forties. Wrigley stated: "We have our hands full at the moment with the launch of New Look menswear. We have looked into possibilities but it has been research rather than a planned launch. We recognise that there is a demand for fashion value among older customers."

The menswear range is initially to be placed in 10 of New Looks stores this autumn. The chain has revealed more artists' impressions of its Oxford Street flagship store in London. Agency Future Systems created the store design.