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Nike and Kim Jones drop capsule collection

By Tess Stenzel

12 Mar 2021

Fashion

Nike has linked with renowned English fashion designer and creative director of Dior Homme and Fendi women’s collection Kim Jones, for a capsule collection celebrating and based off his favorite Nike shoe, the Air Max 95.

Focusing on the Max Air both as a visceral object and an aesthetic cue, the designer has created a special-edition design composed of modern technology elements.

The shoe features bold orange, yellow and red hues, highlighting a contemporary, translucent, stretch-woven material, Nexkin, made famous in recent icons such as the Zoom Fly SP and React Element 87.

A connected apparel collection honors Jones’ long-term interest in the eye-catching appeal of Max Air. With bold, brash wordmarks and a mix of neutral and neon colors, the designer stated in a press release the garments “carry an over-scaling of the logo to create something that is as energetic as the shoe itself.”

Jones has worked with Nike since 2016, infusing a string of collaborative projects with Jones’ unique perspective on craft, travel, punk fashion, and more.

Image: Nike