Online sales continue to rise

Figures released from the IMRG Capgemini e-Retail Sales Index today show that online spending rose in July to reach a total market  value of over £4.8 billion – the equivalent of £79 for every person in the UK . The Index shows that shoppers continued to spend online despite pressures on disposable income with sales rising 11.3% on June. Online retail growth draws a sharp comparison to BRC figures which showed that high street sales for July were 0.9% down on last year.

The IMRG Capgemini Index tracks 'online sales', which is defined as 'transactions completed fully, including payment, via interactive channels' from any location, including in-store. These sales are predominantly internet-based today, but the Index remains ready to record e-retail sales conducted via whatever interactive channels the market may embrace in the future.