Berlin was confirmed as a thriving fashion centre last week with successful second editions for both Bread & Butter and Premium. UK buyers faced the sweltering heat on the lookout for new brands and innovation. The jeanswear, streetwear and sportwear offer at B&B, and the more selective directional […]

The UK's biggest fashion event for young creative brands is to be held in London in mid-August. Drawing in international buyers from independents, multiples and department stores, it recently won the Best Marketing Campaign of the Year award at the AEO Excellence Awards 2003. Organised by Emap Retail […]

It's the season for shows. Started this weekend and running through until October, the most important exhibitions for womenswear, menswear and kidswear buyers are just around the corner. With so many collections showing across Europe, planning your seasonal buying has become an art of its own. From […]

New look, performing well on the high street and in the city for the past 12 months, managed to reach its highest ever share price last week, before surging ahead on takeover speculation. News that the stake owned by founder Tom Singh may be up for grabs saw it peak past the 300p barrier, but drop back […]

Madonna is to be the new face of the Gap in a new multimillion dollar ad and television campaign beginning this fall. She will also use the venture to promote her children's book, "The English Roses," slated for a September release date. Madonna doesn't lend her name and face to just anyone. The most […]

Jerry Hall, her 5-year-old son Gabriel, and Jade Jagger (Mick's daughter from his marriage to Bianca Jagger) and her two daughters, Amber and Assisi, will be the latest celebrities to appear in a fall campaign for fashion retailer H&M. The effort, created in-house, will be anchored by print ads […]

The hot weather has been good for summer trading and the extra sales will help to makeup for lost ground from May's results. Some retailers seem to be out of stock, failing to take advantage of the weather's positive boost on business. June's strong sales performance was confirmed by the British Retail […]

Tesco's expansion plans for its clothing offer are likely to put extra pressure on the bottom end of the market, according to analysts. The supermarket grew its YUK clothing market share by 40 per cent in value and 60 per cent in volume terms in 2002, to 1.4 and a 4.4 per cent of the market respectively. […]

Cult Japanese denim brand Edwin is launching across the UK for spring 04. The label, which has been sold exclusively by Selfridges for three seasons, is looking for forty top end streetwear stockists. "We're coming in at a price level that will sit comfortably alongside the likes of Evisu," said UK […]

Criminals have good taste. So says marketing guru Kevin Braddock, who has investigated fashion brands becoming guilty by association. While companies may not care who buys their product - as long as it is bought - marketing managers may be concerned that their brands are spending too much time in bad […]

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