Pantone reveals Colour of the Year: Viva Magenta

Global colour authority Pantone has revealed its colour of the year for 2023 to be Pantone 18-1750 Viva Magenta, a new shade of animated red that is inclusive in nature: “Pantone 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all,” states Pantone in its announcement.