Petwear: The emerging market in the fashion industry

What do Hunkemöller, H&M, River Island, Primark, Hema and Ralph Lauren all have in common? All these brands have made clothing for dogs. More and more brands are venturing into the market of our loyal four-legged friends, a market that is constantly growing. We recently saw that Boobie Billie, the fashionable Instagram dog, has started a luxury fashion line. Or Dsquared2, which recently launched an entire line of dog clothing and accessories together with Poldo Dog Couture.