Pure Spirit Fronted By Ben Sherman

Ben Sherman will front the young fashion area called Pure Spirit at womenswear show Pure next season. Other newcomers to the section include O by Isabell Kristensen, Designers Re-Mix and Punk 77. In addition Fenn Wright Manson, Naf Naf, Aideen Bodkin and Sarah Watters Design also join the show, while Casch, White and Kryos are new international brands to Pure Visio, Pure's creative designer area. Pure takes place at Olympia, London February 15-17. 28