Reebok and Scarlett Johansson to join forces

It may seem like a strange marriage, but Scarlett Johansson and Reebok are partners on a new project, the details of which the athletic giant is keeping discreetly out of the press, until an announcement on July 25, when their collaborative plans will be unveiled at a New York party.

The 21-year-old Hollywood acress is already a spokesmodel for L'Oréal and Calvin Klein and would be a natural to appear in other types of fashion or lifestyle ads. In fact, she's no stranger to the fashion world, having presented the Womenswear Designer of the Year Award at the CFDA Fashion Awards in June.