Stay cool with Ermenegildo Zegna

For SS09, men’s clothing luxury label Ermenegildo Zegna is launching blazers made of ‘Cool Effect’ material to offer protection against sunlight heath by reflecting the suns rays. The pieces of the Ermenegildo Zegna 'Sartoria' collection are given an exclusive finishing treatment. This enables the surface of dark fabrics to replicate the properties of white fabrics, reflecting 80% of direct sunlight, where they would normally only reflect 20%. The 'Cool Effect' finishing treatment does not affect the fabrics’ handle, which remains light, soft and comfortable.