Lyst adds new senior members to its team

British fashion e-commerce site Lyst has welcomed three new senior hires to its company. The company appointed a Chief Operating Officer (COO), a US VP of Communications and an Editorial Director.

“Lyst is leading the fashion technology vertical, disrupting the space and generating millions of dollars in sales for the industry. It’s an incredibly exciting opportunity to play a part in Lyst’s expansion at this time of significant global growth,” said Jose Ojeda, who will take on the role of COO. According to Lyst, Ojeda will play an important role in the internationalisation of the British company. Sarika Rastogi will be the VP of Communications for the United States: the principal market for the British fashion website. Finally, the company has welcomed Katherine Ormerod as their Editorial Director.

According to The Telegraph, Lyst has partnerships with around 11.000 designers. The website was founded in 2010 by Chris Morton. Lyst offers its users a personalised experience by allowing users to follow designers and other users with a similar style.