- Danielle Wightman-Stone |
Online flash sale website Gilt.com is celebrating its 10-year anniversary with a site redesign that aims to offer consumers easier navigation and advanced personalisation.
"The new Gilt is a totally redesigned shopping experience that lets customers shop their way, whether they're looking to be inspired or know exactly what they're searching for," explains Jonathan Greller, president of Gilt and Saks Off 5th. "In this rapidly changing retail environment, listening to our customers and evolving to exceed their expectations is more important than ever before.”
The online retailer, which was acquired by Hudson’s Bay Company last year, has added a “robust” navigation bar and expanded category tabs, allowing customers to shop by a general merchandise category, specific brand or one of Gilt's featured shops. In addition, the new search filters can also be narrowed down to brand, size, colour, price or item type, all the way down to the sleeve length or material of a dress.
In addition, the redesign has put personalisation at the forefront, with the new Gilt being tailored to customer's unique likes and tastes with specialised new product feeds, shops and editorial stories based on shopping patterns, search habits and profile preferences, on top of the customised emails that consumers receive. Custom recommendations and similar products can now be viewed throughout the shopping experience through the use of updated visual recognition and machine learning technologies.
The final element of the redesign is to Gilt’s editorial section, which will now feature “longer-lasting content” showcasing curated shops, category boutiques and designer offerings, as well as styling reports and trend-based stories aimed at enable customers to “drift between inspiration and intent”.
- Georgie Lillington |
Menswear e-tailer Mr.Porter are set to launch a second Kingsman costume-to-collection range on September 7, ahead of the premiere of Kingsman:The Golden Circle on September 20.
Featuring exact costumes from the sequel, the bespoke collection was designed by costume designer Arianne Phillips, with help from Director Matthew Vaughn and Mr Porter.
“Kingsman has been the perfect opportunity for us to create our own label inspired by both Kingsman: The Secret Service and Kingsman: The Golden Circle. After the first film, we were successful in launching a new luxury brand that translated directly from the screen, and had relevance and resonance in both the fashion and film industries. And now we get to take that experience a step further in opening the Kingsman Shop, and bringing the film’s setting to life for customers and fans alike,” said Vaughn.
Launching on September 7, the stand alone store will be located next to a 300–year-old wine merchant Berry Bros. & Rudd in the heart of St James’s London, an integral location in the new film.
Spread over 1,076 square feet, the store will carry 90 pieces from the collection, including double breasted suits, shearling coats as well as branded pieces such as Turnbull & Asser shirts, George Cleverley shoes, Mackintosh jackets, Higgs & Crick glass decanter sets, Bowers & Wilkins headphones, Golden Bear varsity jackets, Lucchese Western boots, Mister Freedom leather jackets, Todd Snyder tops and trousers, Adidas sneakers and Hunter boots.
Customers will also be able to interact with digital experiences including, a digital hub revealing the special elements of the TAG Heuer Connected Modular 45 Kingsman watch, and a touch-activated mirror housed within the changing room, showcasing styling tips for a curated selection of Kingsman and Statesman (The US collection equivalent) products.
The standalone store launch follows feedback from the two day pop up Mr.Porter staged for the first Kingsman collection. “We had such positive response and so many requests for it to be longer that we just decided to open something on a longer term,” said Toby Bateman, managing director at Mr Porter in a press statement.
“The location is key to the plot of the film,” Bateman added. “And we hope customers will enjoy visiting a real life movie location to shop the Kingsman collection.”
Prices for the “The Golden Circle” collection range from 95 pounds to 2,495 pounds.
Photos credit: Mr Guy Stephens for MR PORTER
- Georgie Lillington |
Lifestyle brand, Animal have launched a new-look website in the hope of aiding their customer journey and digital presence.
The website’s navigation has been simplified, search functionality improved and a seamless checkout process has been achieved, with a particular focus on the mobile site.
The website also features a blog with news, events, design & inspiration, “blurring the lines between storytelling and e-commerce has meant speaking directly to our customer user journeys through great content. The site now has a great mix, including our new AW17 collection,” said Kellie Parsons, Marketing Director at Animal.
“We didn’t want to launch just another online store. We wanted to create a site that was more than just an ecommerce site; reflecting how Animal is more than just a lifestyle brand,” added Parsons.
The news follows CEO Dominic Langan’s plans to turn Animal into a 100 million pound turnover business, he told Drapers, adding that the brand would focus on “contemporary designs in technical fabrics, moving away from blanket discounts and looking at shop fits.”
Animal was launched 30 years ago in 1987, with just a watch. The brand grew to make clothes, and accessories and continues to focus on passion for adventure.
Photo courtesy of Animal
- Vivian Hendriksz |
Amsterdam - September 5 is a historical day for Canadian department store group Hudson's Bay Company, as the doors of the first Hudson's Bay store outside of Canada opened in Amsterdam, the Netherlands. Located at the Rokin and Nes, the first Hudson's Bay store opening in the country ties in with the launch of Hudson's Bay local web shop. Additional Hudson's Bay stores in the Hague and Rotterdam are set to open on Thursday, September 7, as the company aims to open 9 department stores in the Netherlands during the month of September alone.
Hudson's Bay opens its first store in The Netherlands
The move sees Hudson's Bay presenting its new retail concept for the first time outside of Canada, the latest step in the company's ambitious expansion plan in Europe. Separated into four buildings, each location offers different categories from the brand, ranging from womenswear to menswear, childrenswear, homeware, accessories, shoes, gadgets, and delicatessens. Each aspect of the newly opened department store is said to cater to the local consumers' needs and wants.
In addition to offering an array of international brands ranging from emerging labels to mid-market brand segment, such as Topshop, The Kooples and 7 For All Mankind, the department store also features over 100 selected national brands. Key Dutch brands offered include Love Stories, Nikkie and Denham. In honour of the department store's opening, a number of brands have created limited edition designs which will be offered in the collection The Limiteds .
Another new addition to Hudson’s Bay debut store in Amsterdam is Studio concept , a dedicated area featuring new brands and products to the Dutch market. Innovation is a key aspect of Hudson’ Bay new store, as it offers a hand-free shopping service which allows customers the scan the products of their choosing to purchase, and pick them up and pay at Click & Collection upon leaving the store. Other customer services featured in the store include restaurant Nacarat, a children’s playing area and a hair salon.
FashionUnited NL attended the opening of the first Hudson's Bay department store on Tuesday morning, and shares more information as well and behind the scenes photos below.
Photos: FashionUnited NL and Hudson's Bay
- Georgie Lillington |
Swedish fashion retailer Monki, have confirmed that they will open two new UK stores this Autumn.
Set to open in London’s Westfield Stratford City shopping centre, the H&M group owned brand will launch a 3,982 square foot store, joining Carnaby Street and Bristol to make it the third Monki store in England.
The second store will mark Monki’s expansion into Scotland, launching in Glasgow with a 5,166 sq ft store in Buchanan Galleries.
“We are delighted to be opening two new stores,” said Lea Rytz Goldman, Managing Director for Monki in a press statement. “We love London, but it’s also very exciting to finally be able to offer our stylish Scottish fans the full Monki experience.”
Both stores will feature the usual ‘Monki World’ concept, with mirrored, rainbow interiors that aim to create an imaginary, inspiring universe.
Monki was founded in Gothenburg, Sweden in 2006, and joined the the H&M group in 2008. The brand now counts 115 stores in 13 markets in Europe and Asia, as well as an online store for 18 countries.
Photos courtesy of Monki
- Georgie Lillington |
The Lexicon, Bracknell have added four new retailers ahead of the 240 million pounds transformation launch on Thursday, September 7.
Cath Kidston is set to open a 1,745 square foot unit; tailor Moss Bros a 2,225 square foot unit; Vision Express a 1,745 square foot store and Greggs will open a bakery/food-to-go unit bringing the pre-let or agreed floor area to 93 percent.
“These four new signings demonstrate the continued level of interest that retailers have shown in The Lexicon Bracknell. With just [two days] until opening, we’re delighted to be able to announce such a broad range of leading retailers that have demonstrated confidence in the scheme,” Jessica Berney Head of UK Retail at Schroder Real Estate, commented in a press statement.
The retailers will join Joules, Fat Face, Superdry, Office, Next, H&M, River Island, Timberland amongst many other brands including a new full-line Fenwick, the first to be opened in 14 years in the 580,000 square foot mall.
Berney commented: “We view the Lexicon as the catalyst for future opportunities in a town centre where people want to live, work and spend their leisure time.”The regeneration will provide 3,500 jobs, and bring customers from further afield, helping to transform the area into an enjoyable retail destination.
The Lexicon, Bracknell has been developed by the Bracknell Regeneration Partnership, and is now made up of a million square feet of retail, dining and leisure areas, including the existing Princess Square shopping centre.
Photo courtesy of The Lexicon, Bracknell
- Danielle Wightman-Stone |
Fashion and lifestyle brand Cath Kidston is collaborating with social media platform Pinterest to launch ‘Colour’ QR codes to coincide with its new ‘Colour by Cath Kidston’ collection, which features one print across 12 different colours.
The collaboration will see Cath Kidston becoming the first UK brand to utilise Pinterest’s visual discovery tool Lens, which allows people to search for ideas using their phone’s camera, with QR codes to offer its customers an innovative in-store experience as well as show the inspiration behind the new collection.
It is hoped that the use of technology while shopping will “help inform purchase decisions and enhance consumer engagement,” said the brand in a statement.
To take part, customers need to use the ‘Lens’ icon in the Pinterest app and hover over the ‘Colour’ QR code found in-store on the swing tag attached to each of the bags in the new collection. This will then take them directly to a Pinterest board created for each bag showing ideas for how to style it as well as to discover the motivation around the colour range.
Cath Kidston becomes first UK brand to utilise Pinterest ‘Lens’ tool in-store
Commenting on the collaboration, Sue Chidler, marketing director of Cath Kidston, said: “Being the first UK retailer to use Pinterest Lens with QR codes in-store is really exciting for us. By enriching the customer shopping experience, ‘Colour’ QR codes will really help us to have a dialogue with our customers during the decision making process both at retail and online.
“I am very proud that Cath Kidston is at the forefront of driving this experience. This latest collaboration is another example of the company’s strategic drive to enrich the customer experience in all our UK stores. I’m very excited to see how this collaboration plays out for the launch of the “Colour by Cath Kidston” collection and beyond.”
The ‘Colour’ QR codes will be viewable across Cath Kidston’s 68 UK stores on the colour collection as well as on in-store signage. The campaign will also be featured in a Pinterest editorial on its curated Explore space and supported with a paid Promoted Pins campaign on the platform.
The ‘Colour by Cath Kidston’ collection launched this week and features the brand’s new Crescent Rose print on the retailer’s must-have essential styles - the overnight bag, the shoulder tote, the tab saddle bag and the buckle backpack, as well as its new accompanying pouches that comes in two sizes. Each of the classic shapes will feature the same print but will come in 12 different colours - red, pink, navy blue, purple, green, grey, teal, white, black, yellow, burnt orange and blue.
Images: courtesy of Cath Kidston
- Danielle Wightman-Stone |
Luxury British fashion brand Burberry has announced that it is to relocate its Knightsbridge stores into a new four-storey flagship as part of the Knightsbridge Estate K1 development from property developer Chelsfield.
Burberry is the first tenant to be announced for the new development and will see them moving into a new 15,000 square foot flagship at no.1 Sloane Street, which sits on the corner of Brompton Road and Sloane Street. Currently, Burberry has men’s and women’s shops on Brompton Road.
The luxury brand will take one of seven new flagship stores planned by Chelsfield as part of the first phase of redevelopment, which aims to re-establish the area as the home of luxury in London.
Chelsfield chairman Elliott Bernerd said: “We are delighted to once again be working with Burberry, one of the UK’s leading brands, in a partnership that will see the creation of an outstanding new store within The Knightsbridge Estate’s development on the corner of Sloane Street and Brompton Road.
“This builds on a long-standing association between the two companies and epitomises the Chelsfield philosophy of establishing long-term relationships with exceptional and like-minded organisations.”
The K1 development will also include office space, 35 residential rental apartments and new garden space.
Image: courtesy of Chelsfield
- Danielle Wightman-Stone |
Plans have been proposed to revitalise Crewe town centre, including the redevelopment of the Royal Arcade site, refurbishment of the Market Hall and investment in the public realm.
The proposals represent 48.3 million pounds of investment and would see the Royal Arcade site transformed into a mixed-use leisure and retail scheme, which would include a new eight-screen cinema, gym, restaurants, and shops.
In addition, the scheme would also feature a new bus station and 450-space multi-storey car park, both of which would be funded and owned by Cheshire East Council, which is considering the development plans.
Councillor Don Stockton, Cheshire East Council cabinet member for regeneration, said: “Following consultation with residents in 2015, we’ve been working with cabinet members, local members and officers to bring together proposals which will transform Crewe town centre.
“It’s essential that Crewe becomes better placed to benefit from all that HS2 can bring, as well as deliver the ambitious economic growth targets outlined in the emerging Constellation Growth Strategy for the sub-region.”
To get the regeneration plans off the ground the council is looking to invest 15 million pounds, alongside the allocation of 10 million of funding from Cheshire and Warrington Local Enterprise Partnership, while a further 23.6 million pounds of private sector investment will be drawn in for the commercial elements of the plans.
The development will be led by Peveril Securities, part of the Bowmer and Kirkland Group, and their development manager will be the Cordwell Property Group.
William Warrack, managing director of Cordwell Property Group, said: “Both Peveril Securities and ourselves have significant experience of delivering successful town centre regeneration schemes. Our discussions with commercial occupiers in the leisure and retail sectors give us a great deal of confidence that we can successfully deliver this development for Crewe.
“Subject to planning approval, we expect to start demolition of the site next summer, with our first priority being the construction of the new bus station while the current one continues to operate. We plan that the whole development will be completed for opening by Christmas 2020.”
- Danielle Wightman-Stone |
British handbag and accessories brand Radley is set to return to the American market, following its withdrawal six years ago, after signing an exclusive deal with US department store chain Macy’s.
The deal, will see Radley opening concessions in 100 Macy’s stores by Christmas, with as many as 300 possible within the next 12 months, as the handbag brand attempts to crack the US market, according to reports in The Times.
“It was poorly thought through and the execution was even worse,” chief executive Justin Stead said in an interview with The Times. “This time around we’re going back with a very well thought through plan. I think it’s going to pay huge dividends.”
The move follows the private equity-backed company selling its products on TV shopping channel QVC, which was declared a success as Stead told the newspaper that during its hour-long show it sold out of its 750,000 dollars of product in just 30 minutes.
Acquired by private equity house Bregal Freshstream last year, it said at the time it saw “significant potential” in expanding Radley to the international market.
Radley was founded in 1998 and has around 32 standalone UK stores, it is also sold in John Lewis, House of Fraser and other department stores and independent retailers, as well as via its website.