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A quarter of shoppers regret Black Friday purchases

By Don-Alvin Adegeest

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A quarter of shoppers said they regretted purchases on last year's Black Friday and returned at least some of the items bought, according to a survey by retail consultancy Blue Yonder.

Enthusiasm for the discount extravaganza seems to be leveling off this year, despite shoppers forecast to spend 1.9 billion pounds in a single day.

The sum will include 721 million pounds spent online, an increase of 17 percent on the ‘Black Friday’ frenzy of last year, according to card payments firm Visa Europe.

The 1.2 billion pounds spent in face-to-face transactions will represent a 4 per cent rise on last year. However, both increases suggest that enthusiasm for Black Friday is tapering; last year online sales increased 44 percent on the year before and face-to-face spending increased by about 15 percent.

The lower predictions for face-to-face transactions, which include not only sales in high street shops but also in restaurants and pubs, suggest that many stores are resisting promotions on the day, for fear of disrupting pre-Christmas spending and losing money. There is also evidence that the promotional event leaves many shoppers unhappy.

Black Friday