Online giant Amazon is to open a pop-up store in London as part of its 10-day Black Friday event later this month.

Open from November 21 to Black Friday, November 24, the ‘Home of Black Friday’ pop-up experience in Soho Square in central London will act as a showroom for Amazons biggest deals.

The pop-up aims to celebrate the start of the Christmas shopping season for Amazon and will allow customers to try hand at a range of games to win prizes as well as take part in themed workshops, from food to crafts tutorials. Visitors to the ‘Home of Black Friday' can also sample new products and get advice from gifting and lifestyle experts.

"Customers tell us they love getting extra low prices so they can save on their Christmas shopping. This year we have hundreds of small businesses from our Marketplace offering great deals on their unique and creative products, making it even easier to find perfect gifts with our Black Friday sale,” said Doug Gurr, country manager, Amazon.co.uk. "We're making Black Friday more fun than ever by holding our first ever Home of Black Friday pop up in Central London and have just released our TV advert which features our iconic boxes having a sing-a-long to celebrate the festive season."

Amazon’s online Black Friday sale will run from November 17 until November 26, with discounts ranging from fashion, jewellery and beauty to electronics, toys, games and home items. Amazon will have new ‘Deals of the Day' every day throughout the period, and there will also be thousands of ‘Lightning Deals’, products available at a discount, in limited quantities, for a short period of time - introduced throughout the sale, with new deals becoming available as often as every five minutes.

Amazon Prime members, including customers enjoying a free Amazon Prime 30-day trial, will once again also have an exclusive 30-minute early access period to all Lightning Deals.