Barclaycard celebrates 50 years with ‘shopping showdown’

Barclaycard has launched a new interactive platform encouraging the British public to decide on the nation’s most iconic shopping items with a series of ‘Tinder-style’ battles to mark its 50th anniversary.

The Barclaycard Great British Shopping Showdown invites UK consumers to vote from hundreds of options for the shopping items that most define us an a nation, with the top ten being revealed next month.

The concept, part of Barclaycards 50th anniversary marketing campaign to celebrate the impact it has had on British culture, will see British products pitched against each other randomly, from brogues or straighteners, school uniform vs barbecues, hoodies or miniskirts, parkas vs pin stripes, while the duffle coats was pitched against a chip butty in our game.

The battles will take place until July 4 and there will be a constantly updated leader board, which currently is dominated by food, with the 10 most dropped items including miniskirts, hoodies, and fascinators.

Barclaycard, chief marketing officer, Katherine Whitton said: “No one does shopping like the Brits, and to celebrate 50 years of supporting this national pastime we’ve created something truly innovative and different that invites the nation to lead the debate and define what makes British shopping so special.

“It’ll be a fascinating contest and we look forward to seeing what the Great British public decides the ultimate British shopping list is.”

Images: Barclaycard Shopping Showdown website