- Danielle Wightman-Stone |
Cancer Research UK has relaunched its Marylebone, London charity shop as a premium boutique to bring high-end fashion to charity shopping.
The premium store concept showcases its high-end fashion and homeware donated products in a new modern and minimal design by creative director and consultant, Emma Slade Edmondson, and London interior designer, Nadia Themistocleous.
The aim of the new charity store layout is to help evolve perceptions of charity shopping as well as for shoppers to snap up designer and unique pre-loved pieces in a relaxed and contemporary space to raise funds for Cancer Research UK’s life-saving research.
Commenting on the new design, Emma Slade Edmondson told FashionUnited over e-mail: “It’s been a pleasure to work on the creative direction and strategy behind the new design of the Marylebone store. The Cancer Research cause is close to my heart having lost my mum to terminal cancer.
“By considering the experience in store we’ve aimed to make the beautiful stock on offer easier to see and easier to shop in store, and to create a warm welcoming environment for the local community to come and enjoy.”
Slade Edmondson added: “In the new store, you’ll discover lots of designer items and unique preloved pieces with which to indulge in a sustainable fashion fix, as well as current fashion forward finds. It’s a lovely fresh environment to shop in and all the while you’re helping to fund research that truly saves lives.”
The new premium charity store is located at 24 Marylebone High Street, London.
Images: courtesy of Cancer Research