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Converse All Stars Programme facilitates a community focused ecosystem

By Andrea Byrne

21 Sep 2020


For the first time, Converse is opening its All Stars Programme, a global group of more than 3,000 individuals, to the public.

These leaders celebrate and want change in sport and culture. With this programme, Converse aims to use their talents and boost their voices to shape the future of its social and digital platforms.

Through November 2020, up to 250 creative individuals will be invited to join Converse’s All Stars programme, according to the Nike website.

The most recent All Star Series session, an ongoing experience which includes workshops, conversations and performances from the likes of Issa Rae, Lay Zhang, Tobe Nwigwe, Jefferson Hack, Virgil Abloh and Samuel Ross.

The shoe giant’s commitment to the community is emphasised by a one million dollar accelerator programme, Converse All Star Captains. This is to fast track the progress of 13 individual All Stars who are driven by their ambition to create action in diversity, inclusivity, sustainability and youth development.

In 2021, Philip Mathew and Ifeoma White-Thorpe, the first class of ‘captains’ will each receive a year’s worth of funding to help turn their ideas into a reality. In October 2020, individual All Stars members will have the opportunity to submit ideas to the Converse creative network.

Jesse Stollak, chief marketing officer of Converse, said: “With the All Star Series, we're able to share this amazing creative curriculum. The programming is designed to provide access to real-world advice, building confidence and getting valuable feedback on ideas.

“This generation creates with intent, they’re operating with an urgency and focused on where the world needs change. We want to champion ideas that create more opportunity to accelerate this impact.

“This is a shift of thinking: from witness to co-conspirator. While Converse footwear has been worn by cultural pioneers and changemakers in history, now we are striving to make change together.”

Photo credit: Nike website