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H&M prepares to hire thousands of new employees ahead of US expansion

By Vivian Hendriksz


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H&M has thrown its doors open for the stampede of new recruits it aims hire ahead of its rapid expansion push in the US. In order to attract the right calibre of employees H&M has launched its first-ever national recruiting campaign, named 'Place of Possible,' targeted at young individuals seeking to start a career in the fashion industry.

The fast-fashion retailer currently operates 360 stores across the US, but will be opening an additional 61 new stores this year. To help find the many thousands of employees the Swedish fashion retailer hopes to hire, the new campaign will include national advertising across online channels, outdoor billboards, and in-store job displays as well as a college tour.

The campaign launch kicks off one week before the opening of the H&M's largest store in the world, a 65,000 square foot flagship store on Herald Square, in New York City. "We are proud to launch of the Place of Possible campaign because we believe the best investment we can make is in our employees," commented Daniel Kulle, president of H&M North America. "H&M loves bringing fashion to the world and we need to find employees that want to join us in our journey."

The new advertising campaign features fifty H&M employees whose career paths with the company are reflected the values of the campaign, with several of the employees in the campaign advancing from entry-level positions to developing long lasting careers. The retailer will be pushing its sustainability efforts, corporate social responsibilities as well as its benefits and advancement opportunities for staff to help locate their ideal candidates.

Hennes and Mauritz
New York
place of possible