James Franco presents Zalando's new campaign: “Man Box“

That men are not particularly crazy about shopping is no secret, even or especially when shopping for their own clothes. Which is why online retailer Zalando wants to make it easier for men to find their own style and tapped James Franco for its latest campaign to show men how easy the world of online shopping can be.

In it's new Spring/Summer 2017-2018 campaign the US actor and director shows viewers how Zalando's "Man Box" can help ease their stylign concerns. “Our new campaign 'It’s a Man Box' demonstrates that Zalando is the place to go in terms of style not only for women but also for men. Men exhibit their very own shopping behaviour, which is why we don't tell them what to wear. We show them where to get their favourite brands and outfits; not more, not less,“ explained Carsten Hendrich, vice president, brand marketing at Zalando.

Zalando's “Man Box“ is about decisions rather than shopping

Not only is Franco the face of the new campaign, he is also the director and producer of the marketing campaigned, which was filmed and shot on the streets of Los Angeles. “James Franco's subtle humour corresponds to the self-image of the target group and encourages them to make their own decisions,“ added Hendrich.

“Men. We are creatures of habit. We like what we like. Do we like shopping? Hmm. We like tennis. We like cooking. Mmh. We like fishing. Because we don't shop. We decide“, says Franco, summing up men's preferences in the short TV spot.

Those whose curiosity has been piqued can get a sneak peak of the campaign's TV commerical at www.zalando.co.uk/manbox. From 12th March, the spring summer 2017 campaign for men will be aired live in all Zalando markets.

Photo: Zalando