John Lewis sees stellar weekly sales, despite clothing slowdown

John Lewis is confirmed another stellar week in sales as it has entered the festive season. For the week ending 14 November the department store group saw sales of 110 million pounds, up 1.5 percent from the same period in 2014.

“There are clear signs that this will be a truly omnichannel Christmas, with two third of our customers now visiting both a shop and johnlewis.com to make a purchase,” said commercial director Paula Nickolds.

Nickolds also said the retailer’s 'The Man on The Moon' Christmas ad continues to attract attention. With 22 million views in the first week, it's proving even more popular than 'Monty the Penguin', our 2014 Christmas campaign,” she said.

Overall, Fashion was up 0.8 percent as mild weather continued to affect sales of cold weather lines and outerwear. However, the retailer said men are investing in knitwear while its ‘Never Knowingly Undersold’ promise drove sales of Womenswear, Shoes and Menswear.