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John Lewis to offer bespoke Christmas styling service, for 450 pounds

By Don-Alvin Adegeest

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Retail

As retailers look for novel ways to entice the consumer to shop during the holiday season, John Lewis is launching a nationwide service of a bespoke Christmas tree and decoration service.

For 450 pounds, a tree stylist will guarantee a Christmas tree transformation, including advice on the best type of tree, size, colour scheme and style to suit the surroundings. The stylist will decorate the tree, of which 250 pounds can be redeemed on products in the store’s Christmas shop.

"As a nation, we're getting ever more competitive in ensuring that our tree is the best on the block and we then want to be able to share it on social media in a bid to keep up with the Joneses," says Dan Cooper, a Christmas buyer at John Lewis. "We've also seen evidence of a rise in the multi-tree household with people purchasing more than one tree and creating more than one look."

Photo credit: John Lewis, Snowshill tree

Christmas
John Lewis