Post-Covid: How are retailers adapting their purchase planning?

Drop-off delays, cancellations of trade fairs, postponed collections, the question of purchasing planning is at the heart of the disruptions brought about by the crisis. Added to this is the digital transformation - that of fashion weeks but also of showrooms and trade shows - to which fashion professionals are still trying to acclimatise. To cope with this rapidly changing landscape, buyers of concept stores and e-tailers are adopting different approaches, some with more confidence than others. In order to get a feel for the situation, FashionUnited contacted five retailers. Their responses provide a heterogenous panorama of current needs and adaptations.