Tourists boosts average spend at London's Westfield centres

London’s Westfield shopping centres experienced an increase in the number of overseas tourists visiting in July, which helped boost the average international spend by around 60 percent at both centres.

Westfield London saw an average international consumer spend increase from 110 pounds in July 2015 to 186 pounds in July 2016, while Westfield Stratford City, average spend increased from 102 pounds to 162 pounds.

Chinese tourists continue to be the biggest spenders at both centres with average consumer spend among Chinese shoppers increasing 165 percent year-on-year in July at Westfield Stratford City, while at Westfield London increased by 23 percent.

Overall, international tourists accounted for 16 percent of footfall at Westfield London, compared with 11 percent of shoppers in July 2015, an increase of 68 percent.

Westfield states that it welcomes more than 100 different nationalities to its shopping centres each year, with European tourists accounting for the biggest percentage of international visitors in terms of footfall, however, shoppers from the Middle Eastern and Asia accounted for 40 percent at Westfield London and 25 percent at Stratford City in July.