Urban Outfitters invests in new e-commerce fulfillment center

US retail group Urban Outfitters, Inc. plans to relocate its current e-commerce fulfillment centre in Trenton, South Carolina to a newly built facility in Gap, Pennsylvania. The move will significantly increase the company’s fulfillment capacity, thus responding to strong direct-to-consumer growth and surging online sales.

The new, highly automated fulfillment center will span one million square feet and is expected to be ready by July 2015. It is located right next to the existing URBN retail distribution center, thus the company hopes it "will create increased efficiencies across the URBN supply chain and noticeably improve order delivery time, enabling next day delivery into the important Northeast region".

“Our Trenton workforce has provided key support for our exceptional direct and wholesale growth over the past nine years. We thank them and hope many will decide to stay with the company as we move to Gap, PA. As online sales continue to surge, our new facility places us in closer proximity to a large percentage of our direct customers and allows us to service them faster and more efficiently,” commented Urban Outfitters CEO Richard Hayne.

Urban Outfitters, Inc. is a specialty retailer operating under the Anthropologie, Bhldn, Free People, Terrain and Urban Outfitters brands. It currrently operates 238 Urban Outfitters stores in the United States, Canada and Europe as well as catalogues and websites.