Perfume news and archive

LVMH acquires Officine Universelle Buly 1803

Luxury conglomerate LVMH has acquired Officine Universelle Buly 1803, the French perfume and cosmetics brand relaunched in 2014 by husband and wife Ramdane Touhami and Victoire de Taillac. The acquisition comes four years after the luxury group’s initial investment in the Parisian perfumer, through its minority investment fund LVMH Luxury...

Retail

Puig presents new technology that lets you preview perfume

Fashion and fragrance brand, Puig, has developed a new technology, Ailice. It allows customers to preview the scent of a perfume, without actually smelling it. Ailice works by the customer scanning a QR code with their smartphone, then at the counter when the camera is focused on the bottle/package of a specific fragrance, Ailice automatically...

Fashion Partner Content

Autumn 2019's Trends in Scents

Because Girls Just Want to Have Fun... And a New Perfume! A few decades away you might be thinking that diamonds were a girl's best friend. But every modern lady and a fan of Carrie Bradshaw and Blair Waldorf knows that shoes, perfumes and purses are even bestier! Fashion Has It… From London and New York to Paris and Milan, the streets of the...

Fashion

Gucci launches first gender-neutral perfume

Luxury fashion brand Gucci has launched its first universal fragrance, Mémoire d’une Odeur with a new campaign for Gucci Beauty featuring famed musician Harry Styles. In a post on the Gucci Beauty Instagram, the brand announced that the scent, which was created by the fashion house’s creative director Alessandro Michele, was inspired by the “...

Fashion

H&M collaborates with Givaudan in new fragrance line

H&M’s beauty assortment is about to expand, thanks to a partnership between the Swedish fast fashion giant and Swiss perfume house Givaudan. A collection of 25 new fragrances will be available from August 16 in all H&M stores featuring a beauty corner. ”Scent has become an important part of fashion and we’re so happy to be offering such a wide...

Fashion

Sweet smell of success

Oh the sweet smell of success. Very sweet, in fact, as the perfume industry is worth a reported 16 billion a year. But who is making the profits? Driven mostly by clever marketing, consumers are willing to pay high prices to be associated with a luxury brand, yet what do we really know about a perfume? Did you know that the liquid in the bottle...