- Press Club |
Persol’s iconic status is confirmed by actors and celebrities who are constantly photographed wearing the Italian brand’s glasses. To this day, Persol remains one of the most sought-after brands in the world, not only among those who love its more classic models like the famous 649, which is one of the 180 absolute icons of Italian design on show at the Milan Triennale.
The brand’s vast audience of admirers is now joined by millennials, who appreciate the brand for its unique blend of timeless elegance and contemporary style.
The sophisticated, colorful collection is dedicated to those who want to enhance their individuality and fearlessly express it through every form of communication, including their look. A varied audience, united by their passion for high-quality materials and artisan attention to every detail, distinctly marks the Persol brand since its foundation in Turin in 1917.
An ‘80s icon plays a starring role in the collection: three-lens glasses with an unmistakable design taken directly from the Persol archives. The flex hinge on metal temples, the result of research that lasted two years, is also making its debut. The color theme is developed by lenses in light pastel colors, which are also taken from the archives and reinvented through new treatments that lend a vintage allure and acetates that include original two-tone and streaked Havana shades.