Read all about the latest trends in the denim industry on this special denim trend page.
Pepe Jeans, the London-founded brand owned by Spanish group AWWG, has presented the first drop of its autumn/winter 2026 collection and campaign, set in east and west London, according to a press release. The campaign was photographed by Zoe Karssen against the city's streets and architecture, featuring emerging models Maya Gunn and Maurits...
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US denim brand Levi's has launched a new campaign, 'Keep it Loose', fronting the pop star Rosé and reigning NBA MVP Shai Gilgeous-Alexander, according to a press release. The campaign centres on 'Loose Prep', a trend within the brand's autumn/winter 2026 collection that reworks preppy classics with looser silhouettes and relaxed proportions. Ros...
French running brand Satisfy and US denim brand Levi's have returned for a second collaboration, a climbing-focused collection called 'Stoner', according to a press release. Through Satisfy's Re-Possessed programme, archive-sourced Levi's garments are rebuilt for movement while keeping their existing wear. The collaboration references climbing...
Carhartt is expanding its range with the 18L Denim Tote Bag, a new bag made from durable denim. The bag is designed for those who are on the move daily, whether to the workshop, construction site, or office, and is built to be resilient. The bag combines robust quality with a timeless aesthetic, and the denim improves with intensive use. The 18L...
American retailer Gap has unveiled a limited-edition denim capsule collection with model and beauty entrepreneur Hailey Bieber, reimagining Gap’s relaxed denim icons with her personal style. Dubbed ‘The Hailey Jeans,’ the capsule features two relaxed fits, rooted in Bieber’s “laid-back approach to denim,” the Extra Baggy and ‘90s Low Rise Loose,...
Denim brand Wrangler has launched a new next-gen denim fabric, Toughlite, designed to be lighter in weight but just as sturdy and durable as its heavier denim. Developed in-house, Toughlite is made from a 99 percent cotton and 1 percent elastane blend, and weighs up to 20 percent less than traditional 14.75oz heavyweight denim. Offering...
With the start of the sell-in phase on July 6, 2026, ARMEDANGELS presents its Spring 2027 collection under the seasonal theme New Nature. Denim forms the core of the season. The assortment is complemented by Clean Utility and New Basics, the expansion of Activewear, selected product innovations and recognisable Iconic Å logo pieces as visual...
American denim brand Levi’s has debuted a collaboration with Christelle Kocher, artistic director of Maison Lemarié, during Paris Haute Couture Week, designed to showcase “a radical reinterpretation of denim”. The 10-piece collection reimagines American denim through “the lens of French couture savoir-faire,” explains Levi’s in the press...
Tommy Jeans, the denim line of US brand Tommy Hilfiger, has presented a summer denim collection inspired by Los Angeles style, according to a press release. The brand said it reworks its relaxed classics with lighter finishes, comfortable silhouettes and signature details. Among the key pieces is The Denim Jacket, described as a warm-weather...
Authentic Brands Group (Authentic), the global brand development, marketing and entertainment platform, has signed a long-term partnership with One Jeanswear Group (OJG), a wholly owned subsidiary of Premier Brands Group Holdings, to drive growth and market position for Lee in the US and Canada. The partnership will take effect following the...
American denim brand Levi’s has launched a new premium bespoke tailoring experience at its Soho atelier in London, offering customers the chance to create their own one-of-a-kind handcrafted jeans. The Levi’s Lot-1 represents the highest expression of craftsmanship offered by Levi Strauss & Co., with all ‘made-to-order’ pieces made using premium...
Danish brand Samsøe Samsøe has unveiled a collaboration with French artist, architect and designer Garance Vallée and multidisciplinary artist Franck Pellegrino, the brand announced in a press release. The project combines fashion, art and spatial design, with denim as its central element. The collection reinterprets the brand's denim through a...