The latest news and innovations around sustainability in fashion

Discover all the latest news and innovations around sustainability in the fashion industry. You will find information about sustainable fashion, innovative materials, CSR, supply chain challenges, sustainability certificates, case studies and the most sustainable clothing brands.

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Fashion

Lacoste, Nike and Superdry ads get banned in the UK for ‘misleading’ environmental claims

The UK’s Advertising Standards Authority (ASA) has banned ads by Lacoste, Nike and Superdry for including potentially misleading environmental claims. The advertising watchdog said the rulings formed part of a wider investigation addressing environmental claims in the retail fashion sector. For Lacoste, the ad in question was a Google promotion...

Fashion

British brand Rapanui uses recycled cotton from own Remill T2T factory

Just in time for Black Friday and Cyber Monday, which now mark an entire week of discounts, British circular clothing brand Rapanui is offering a reminder that there is another way. Collections can be made from recovered cotton fibres, thus avoiding contributing to the growing mountain of textile waste. Eighty percent of all Black Friday...

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Fashion

H&M and Stella McCartney reunite 20 years later for new collection

H&M and Stella McCartney are launching a new collection almost exactly 20 years after the Swedish fashion retailer and the British designer first joined forces. A preview of the new collection was given on Monday evening at the Fashion Awards in London, H&M announced. At the awards ceremony, stars including models Emily Ratajkowski, Amelia Gray,...

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Background|Interview

Changemakers in fashion (part 6): Dr. Natascha van der Velden on what progress looks like

There are countless sustainability initiatives, but who in the fashion industry is truly driving the transition, whether their efforts are visible to the public or not? We interview changemakers, consultants, sustainability experts and activists in fashion. What can we learn from their work? In episode 6: Dr. ir. Natascha van der Velden, an...

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Business

Nextil welcomes Maxum to capital structure, launches circular fashion vertical NextGreen

Madrid – Nextil Group continues its journey towards growth and improved profitability. The Spanish textile multinational has announced a new strategic agreement with US-based Maxum International Group. This binding partnership strengthens existing ties between the two companies. It guarantees support for the launch and growth of NextGreen, a new...

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Business|CEO Interview

Eco Age CEO John Higginson on the new era of proof-based sustainability

As regulators tighten the screws and consumers demand verifiable sustainability data, brands across fashion and luxury are being forced into a new era of transparency. Eco Age—long recognised for its influence on sustainability strategy, policy engagement and industry-wide advocacy—has been tracking this shift closely. Its CEO, John Higginson,...

Fashion

Luxury labels Melina Bucher and Lotta Ludwigson launch Mirum capsule collection

What happens when a slow fashion luxury brand for women meets a vegan bag manufacturer? The two combine their strengths and values to create a product that exhibits all these characteristics: conscious luxury, no compromises when it comes to quality and avoiding waste, all for a more sustainable fashion industry. The result is a collection named...

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Primark switching to “preferred materials and circular design” in its sustainability strategy

International fashion and homeware retailer Primark, founded in Ireland in 1969, has announced it is stepping up its sustainability progress strategy as it scales up switching to preferred materials such as recycled or more sustainably sourced fibres, as well as continuing its efforts to embed circular designs into its approach to extend product...

FashionPress Release

OLYMP ranks among international leaders in responsible wool use

Fashion supplier Olymp Bezner KG (Olymp) ranks among the leading brands globally for the use of mulesing-free wool. A recent report by global animal welfare organisation Four Paws confirms this status, identifying Olymp as an industry pioneer. The company leads particularly in transparency, traceability and product labelling. As part of the...

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Fashion

Canopy adds eight new fashion partners as industry pressure mounts to protect ancient forests

Environmental non-profit Canopy has expanded its fashion-sector coalition, adding eight companies to its Pack4Good and CanopyStyle initiatives in a move that underscores the industry’s accelerating pivot toward forest-free materials. Marc O’Polo, Victoria’s Secret & Co., Akyn, Mint Velvet, Spell, OUTnABOUT, DÔEN and ICICLE have all signed on to...

Fashion

Yorkshire’s wool-recycling heritage drives new circular knitwear launch

Yorkshire has long been synonymous with wool, once home to England’s influential Heavy Woollen District and a bustling network of rag merchants who turned discarded fibres into new textiles. Now, British outdoor brand Finisterre is returning to the roots of that heritage with the launch of Revive, its first knitwear capsule made from old...

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Kidswear brand Roarsome secures investment to drive growth

Sustainable outdoor kidswear brand Roarsome has secured 1.5 million pounds of new investment led by Sustainable Wealth Group to support its next phase of growth. In a statement, the kidswear brand, which offers snow suits, coats, swimwear, and sportswear made entirely from recycled plastic bottles (using suppliers like Repreve and FENC TopGreen,...