The latest news and innovations around sustainability in fashion

Discover all the latest news and innovations around sustainability in the fashion industry. You will find information about sustainable fashion, innovative materials, CSR, supply chain challenges, sustainability certificates, case studies and the most sustainable clothing brands.

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Fashion

Primark enhances sustainability goals with updated circular framework

Fashion and lifestyle retailer Primark has updated its Circular Product Standard 2.0 to “scale circular design across its business,” as it tightens its criteria on materials, durability and recyclability for select product lines. In a statement, Primark said its updated Circular Product Standard 2.0, which first launched in 2023, would introduce...

BusinessPress Release

Regeneration 2030: the next destination of Louis Vuitton’s Committed Journey

At the heart of Louis Vuitton lies a simple truth since the first travel trunks were created: the world is meant to be explored. Today, as climate change, biodiversity loss, and water scarcity threaten our planet, Louis Vuitton is evolving its commitment guided by innovation and science—moving beyond preservation toward regeneration, supporting...

Fashion

Madewell, Re&Up and Isko launch a ‘textile-to-textile’ denim collection

Textile recycling specialist Re&Up Recycling Technologies has entered into a strategic collaboration with American denim brand Madewell and global fabric manufacturer Isko. By transforming around 20,000 used jeans into high-quality recycled raw material for a ‘textile-to-textile’ denim collection by Madewell, the partner companies are...

BusinessPartner Content

HVEG Brands Group achieves B Corp certification for three brands

HVEG Brands Group is taking a significant step in its ESG strategy. With the B Corp certification of Bamboo Basics, Brams Workwear and Maison de Paris, the group further embeds responsible business practices at the core of its organisation. The certification underscores the collective ambition to make a structural positive impact on people, the...

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Business

The 'Deep Fashion' era: when CO2 becomes a key asset for luxury and retail

In 2017, the Kering group announced its intention to reduce its emissions by 50 percent by 2025 through optimisation and offsetting. Nine years later, in 2026, the industry no longer aims to reduce its footprint; it is transforming carbon into a resource. This marks a paradigm shift, with fashion moving from the realm of textiles to that of...

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Business

Fashion for Good launches new initiative to drive brand-driven decarbonisation

Fashion for Good has launched the Mass Balance Demonstrator, a new collaborative industry initiative to implement and scale a chain-of-custody system that traces biomass-based PET through textile supply chains. The project is part of the global innovation platform's broader goal of accelerating decarbonisation across the apparel sector. Today,...

Fashion

Ecoalf reinvents Trump's 'MAGA' slogan to celebrate Earth Month

Madrid – To mark the Earth Month celebrations that begin every April, Spanish brand Ecoalf, a pioneer in merging sustainability and fashion design, has launched a controversial and striking campaign. The campaign reinvents the “Make America Great Again” slogan, which is associated with the presidential terms of US President Donald J. Trump. This...

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Business|Interview

Textile Exchange on its shift to an action-based membership model to drive accountability

As the gap between sustainability goals and industry reality grows, Textile Exchange is shifting from a focus on guidance to one of shared accountability. In an interview with FashionUnited, Sarah Needham, chief engagement and partnerships officer, and Beth Jensen, chief impact officer, discuss the organisation's new action-oriented membership...

Fashion

Environmental labelling: Clear Fashion launches 'scan' feature for 27,000 textile products

France's Clear Fashion app has reached a major operational milestone; more than 27,000 products can now be scanned in-store to instantly retrieve their official environmental impact score. The achievement comes five months after the country's government launched the French Environmental Cost scheme, a labeling initiative that entered its...

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Business|Interview

Inside ThredUp’s pivot: CSO Alon Rotem on redefining resale as a dual-sided platform

Resale is no longer a niche or sustainability-led initiative. It is taking measurable market share from traditional retail, with the global market projected to reach 393 billion dollars by 2030. ThredUp remains one of the sector’s leading players in the US. Here, resale grew at nearly four times a faster rate than the overall apparel market,...

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Fashion

The 4 billion dollar shoe that fashion never wanted: the rise and fall of Allbirds

In 2016, a New Zealand football player-turned-entrepreneur and a biotech engineer launched a wool sneaker on Kickstarter. They hit their 30,000 dollars goal in five days, raised 119,000 dollars in total, and set in motion one of the most instructive brand stories of the decade. This week, Allbirds agreed to sell all of its intellectual property...

BusinessPartner Content

Akeneo survey finds generational divides in sustainability expectations and shopping behaviour

Akeneo, the Product Experience (PX) leader, today announces new findings from its latest PX Pulse Survey, revealing generational differences in how consumers engage with sustainability information and how it impacts trust and purchasing decisions. The survey found consequential gaps between age groups on key sustainability questions,...