Christmas to come early

As Britain's high streets struggle to cope with a flatlining economy and collapsing demand from

shoppers, major retailers have decided that Christmas needs to come earlier than ever.

A decade ago, retailers would not start their festive promotions until late October, but this year – with dozens of retail chains on the brink of bankruptcy – all things Christmas are already on the shelves of department stores and supermarkets across the country.

Even for the fashion industry this is a big change, as discounting for the holiday season will be begin earlier, with many shops losing margins with starting sales earlier.