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Digital service BIPO grows

By FashionUnited

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With the recent announcement of showcasing Primark and other leading high street retailers

and independent designers, BIPO is developing into the online platform for press and brands.

BIPO is a digital service that wants to revolutionize the communication between press and brands. The platform allows press to view and request physical samples and/or download hi-res images from over 100 fashion brands as well as leading fashion & lifestyle PR agencies.

Through BIPO, users can search by brand, price, colour or trend, they can customize their sample request, and the platform offers automatic notification of requests to brand press officers. BIPO also delivers industry news and events online.

BIPO currently showcases images and information from over 100 fashion brands. Users can register online to view the site.
BIPO
Primark