Lulu & Co launches first transactional website

Fashion East founder and London fashion design ‘godmother’,

Lulu Kennedy, has launched her first transactional website, Lulu&Co.

Having called on her most fashionable friends and leading design names to collaborate with one off collections, Kennedy said, ‘"I am so excited to launch luluandco.co.uk," Kennedy told us today. "The team and I are thrilled to see the site launch with our resort 2012 collection which has had such a positive response already. The web enables us to offer product to customers throughout the UK, an important and necessary step in our business and brand growth."

Not for profit, Fashion East alumni, Roksanda Ilincic, Marios Schwab, House of Holland, and Natascha Stolle, amongst others have lent their different aesthetics to create pieces. Kennedy launched Lulu & Co in 2010 and its now stocked in Selfridges, Harvey Nichols, and Liberty amongst others.